I used Movie On Demand to view the movie I chose which was Next. This was a service through AT&T. It was much more convenient than literally getting up going to a store to purchase the DVD. Increasing Returns is when an emerging technology drives it competition out of business. The definition of Red Queens is when Red Queens happens when two competitive technologies take over and drive other technologies out of the market (Laureate Education, 2009). I think that DVDs and Video on Demand are examples of Red Queens because VHS tapes are rarely visible now and these two technologies are on the rise and have literally taken over movie industry. I also think that these two technologies are in enhance field of McLuhan’s tetrad. I say that because of the advancements of digital technology.
Laureate Education (2009). Increasing Returns Retreived August 10, 2010 at http://sylvan.live.ecollege.com/ec/crs/default.learn?CourseID=4199715&Survey=1&47=5847480&ClientNodeID=984645&coursenav=1&bhcp=1
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DVDs and Video on Demand certainly did replace VHS tapes! These are not being sold, and are very hard to find...yard sales maybe!
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